Archive for June, 2010

Stuart here. I’m the designer at Manuel Press Printing.  I’ve been designing UNIQUE printed material here for yonks. I’ll hopefully be posting useful information on how to use printing material effectively in any marketing campaign. For Example, during the early stages of design, the focus should not be on the style and prose, but rather the effectiveness. In other words, will the finished product achieve what you want it to do?

After all, what’s the use of an Awesome looking card if it’s not effective? Design needs to be both cool and efficient in order to serve its purpose. Every creator painfully experiences the chasm between his inner vision and its ultimate expression. Design is no different.