Posts Tagged ‘effective’

I like Corporate Design, so I mostly do corporate design/identity.  So what is Corp Id?  In a sense, it’s branding or identity for business class companies. I could go on and on about design theory, and have encountered many clients who would greatly benefit from a proper knowledge of the subject. Check out this video:

Don’t get me wrong,  I’m all for having variety, but when you’re a growing artist it’s also good to focus on something, to build up one idea enough that creativity comes naturally and your world fits together without feeling awkward.

I am still trying to develop in other areas, and I find that focus is helping. I have a long way to go before I master everything, and often times I find myself creatively constipated, lol!

Stuart.

Stuart here. I’m the designer at Manuel Press Printing.  I’ve been designing UNIQUE printed material here for yonks. I’ll hopefully be posting useful information on how to use printing material effectively in any marketing campaign. For Example, during the early stages of design, the focus should not be on the style and prose, but rather the effectiveness. In other words, will the finished product achieve what you want it to do?

After all, what’s the use of an Awesome looking card if it’s not effective? Design needs to be both cool and efficient in order to serve its purpose. Every creator painfully experiences the chasm between his inner vision and its ultimate expression. Design is no different.

Stuart.